Siqi Chen

DrayEasy Dashboard

Make the last mile easier

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Project Type

Part-time at DrayEasy

Team

5 Designers, 1 PM 3 Designers

My Role

UX Designer

Contribution

User Research Prototyping Visual Design

Tool

Figma Figjam

Overview


Context

DrayEasy is an online platform that specializes in providing freight forwarding and logistics services. It offers a digital solution for businesses and individuals to manage and streamline their shipping and transportation processes. DrayEasy mainly focus on the "last mile" of the logistics process, which refers to the journey after commodity was shipped to the port.

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Stakeholders

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Challenges

The current DrayEasy dashboard is a minimum viable product which only contains basic functions. The company uses e-mail as the service method as they expect to use a developed platform. Our challenge is to ease the user's understanding and make it easier for them to use. This effectively translates into meaningful business outcomes like increasing conversion rates.

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Solution

A new dashboard is designed. I took part in the layout iteration and focused on the map design.

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Impact

The client has confirmed the design will be released on the new platform version.

Research


User Interview

From the interview, it's clear that our clients are concerned about enhancing order tracking and management. The interviewees desire a more informative and user-friendly website that displays updates, suggests adding vital data to the order table, values clear status updates and key dates, and appreciates a saving documents function.

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Persona

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How might we

Optimize the DrayEasy dashboard to enhance user experience and reduce operational costs?

Ideation


User Flow

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Design Iteration


Design Principles

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Layout Exploration

Exploring the dashboard layout based on information structure 

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Feedback

Full width map is better to show more information and interaction.


Industry news doesn’t need to hold such big space. it is not urgent.

Layout Iteration

v1

v2

v3

v4

The general iteration idea is to leave more space and attention for map. As a result, the map is on the top of table, the data cards are removed and the industry news will show while the mouse is hovering.

Map Principles

Map information is complex, and the production of good maps requires collaboration among multiple parties at three levels: data support, functional design, and sensory communication.

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Design System

Main Color: Based on cold colors, and cold colors with differences in hue for displaying different categories;


Error color: Used to flag anomalies.


Position points: Used to convey location information, maximizes the informationand reduces content occlusion;


Trajectory points: It is the point where the location information is selected and the track is recorded


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Final Design


Map Design

1.There are quantifiable indicators on the system map that need to be distinguished by color contrast. The darker the color scale, the larger the icon/number of icons.

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2.See the port/warehouse containers' at.

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3.Choose a container to deliever, and starting point and destination are showed on map.

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4.A truck shows the progress of the route and time remaining.

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5. Delievery finnished.

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Dashboard Design

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