Passioncy

Bridge together clients and creators for short video strategies.

Project Type

Intern Project

Team

3 Engineers, 1 PM 3 Designers

My Role

UX Engineer

Contribution

User Research Prototyping Visual Design Web App Development

Tool

Figma Javascript React

Overview

Context

Customers love watching videos while shopping because they find them visually appealing, entertaining, and informative. Videos build authenticity, trust, and social proof, making the shopping experience enjoyable and influencing purchasing decisions. Brands leverage videos to educate, personalize, and create compelling narratives for better customer satisfaction.

94%

of people have watched an explainer video to learn more about a product or service

84%

of consumers surveyed were convinced to buy a product or service after watching a brand’s video

Stakeholders

Challenges

Firstly, we need to ensure that the increased traffic effectively translates into meaningful business outcomes by optimizing conversion rates. Secondly, justifying the investment in the redesign becomes crucial for the success of the project. Sustaining long-term traffic growth is an ongoing goal that requires continuous efforts in marketing and engagement.

Solution

The dashboard of the business side helps to find qualified influencers, to monitor the creation quality and keep communication fluent.

Impact

217%

achieved an impressive 217% increase in user engagement

conversion rate has shown a remarkable increase of 5%, indicating a higher number of users taking desired actions

Research

Storyboard of businees clients

The scenario is a business meeting. They are trying to find a content creator to make promotion videos. However, finding the right one and monitoring the quality seems to be hard.

Take-aways

The clients users are mainly facing difficulties as following factors: difficulties in finding suitable creators; monitoring the process and ensuring the quality and lack of communication;

Existed Platforms

We have looked around our direct and indirect competitors, and here are some feedbacks we collect:

How might we

Connect businesses with skilled content creators and ensure a transparent experience from start to finish?

Ideation

Design Goals

User Flow

As we are focusing on the client side procedure, we visualized the User Flow.

Design Iteration

Iteration

Before

After

New design simplifies the text for better readability, optimizing space allocation to reduce excessive white space, and introducing a more intuitive presentation for improved user understanding.

Before

After

New design introduces a clear information layer to enhance content visibility and comprehension. User could click the card to enter the detailed page, but in the first sight, they could have more impression on each creator.

Before