Siqi Chen

Passioncy

Bridge together clients and creators for short video strategies.

1

Project Type

Intern Project

Team

3 Engineers, 1 PM 3 Designers

My Role

UX Engineer

Contribution

User Research Prototyping Visual Design Web App Development

Tool

Figma Javascript React

Overview


Context

Customers love watching videos while shopping because they find them visually appealing, entertaining, and informative. Videos build authenticity, trust, and social proof, making the shopping experience enjoyable and influencing purchasing decisions. Brands leverage videos to educate, personalize, and create compelling narratives for better customer satisfaction.

94%

of people have watched an explainer video to learn more about a product or service

84%

of consumers surveyed were convinced to buy a product or service after watching a brand’s video

Stakeholders

stakeholder

Challenges

Firstly, we need to ensure that the increased traffic effectively translates into meaningful business outcomes by optimizing conversion rates. Secondly, justifying the investment in the redesign becomes crucial for the success of the project. Sustaining long-term traffic growth is an ongoing goal that requires continuous efforts in marketing and engagement.

Solution

The dashboard of the business side helps to find qualified influencers, to monitor the creation quality and keep communication fluent.

Impact

217%

achieved an impressive 217% increase in user engagement

5%

conversion rate has shown a remarkable increase of 5%, indicating a higher number of users taking desired actions

Research


Storyboard of businees clients

The scenario is a business meeting. They are trying to find a content creator to make promotion videos. However, finding the right one and monitoring the quality seems to be hard.

storyboard

Take-aways

The clients users are mainly facing difficulties as following factors: difficulties in finding suitable creators; monitoring the process and ensuring the quality and lack of communication;

storyboard

Existed Platforms

We have looked around our direct and indirect competitors, and here are some feedbacks we collect:

storyboard

How might we

Connect businesses with skilled content creators and ensure a transparent experience from start to finish?

Ideation


Design Goals

goal

User Flow

As we are focusing on the client side procedure, we visualized the User Flow.

infoarch

Design Iteration


Iteration

Before

After

New design simplifies the text for better readability, optimizing space allocation to reduce excessive white space, and introducing a more intuitive presentation for improved user understanding.

Before

After

New design introduces a clear information layer to enhance content visibility and comprehension. User could click the card to enter the detailed page, but in the first sight, they could have more impression on each creator.

Before

After

New design optimizes space utilization to minimize excessive white space, prominently displaying comprehensive skills and equipment information.

Before & After Comparison

coderdesigner




Final Design


Progress Bar

It shows the progress of the whole collaboration. When you're done with a step, it has a tick sign and you can fold it up



Pain Point


Lacking of monitoring, visually not clear and not efficient

Communicate with creators

Leave text comments, image, and links



Pain Point


Lacking of consistent communication

Do’s and Don’ts

Emphasize on crucial points and red flags to creators



Pain Point


Lacking communication and not enough personalization

Storyboard

Leave text comments, image, and links



Pain Point


Lacking of consistent communication